Post by account_disabled on Dec 26, 2023 2:01:33 GMT -5
On the occasion of International Women's Day , which will be celebrated on Monday, March 8 , the communication agency Apple Tree has created the term 'matrimony' to use more inclusive language in the advertising sector, in which concepts are common. as 'sponsorship' or 'sponsor'. In this way, Apple Tree has proposed starting to use 'sponsorship' to refer to “support or financing of an activity created by or in favor of gender equality.” The campaign's main objective, apart from making people reflect on the power of vocabulary from a constructive vision, is to help promote projects and brands that promote gender equality through their actions .
In the 21st century we still find deep-rooted examples in our culture that discriminate against women by always speaking in masculine terms. Together with our clients and collaborators we want to contribute Phone Number List to reversing this reality,” says Carme Miró , CEO of Apple Tree. Petition for signatures to recognize 'matrocinio' as a new word in the Spanish language In fact, the proposal does not focus solely on the creation of the word 'matrimony', but the agency has launched an initiative on the Change.org platform to request the Ministry of Equality to support the recognition of this term as a new word of the Spanish language, in such a way that it remains to coexist with the word 'sponsorship'.
The company indicates that the term 'patronage' comes from the Latin 'patrocinium', derived from patronus - which means 'defender' or 'protector' -, which, in turn, derives from 'pater/patris', so the word would be within the etymological family of 'father' . “The term sponsorship alone does not fit today's reality, since support for certain activities is not supported by patriarchy. There are both patrons and causes of both genders, so... why not also talk about 'sponsorship'?” they question from the message shared on Change.org to encourage more people to sign. The final objective is to obtain signatures to promote the creation of a Language Observatory that ensures inclusive and non-sexist verbalizations in professional sectors.
In the 21st century we still find deep-rooted examples in our culture that discriminate against women by always speaking in masculine terms. Together with our clients and collaborators we want to contribute Phone Number List to reversing this reality,” says Carme Miró , CEO of Apple Tree. Petition for signatures to recognize 'matrocinio' as a new word in the Spanish language In fact, the proposal does not focus solely on the creation of the word 'matrimony', but the agency has launched an initiative on the Change.org platform to request the Ministry of Equality to support the recognition of this term as a new word of the Spanish language, in such a way that it remains to coexist with the word 'sponsorship'.
The company indicates that the term 'patronage' comes from the Latin 'patrocinium', derived from patronus - which means 'defender' or 'protector' -, which, in turn, derives from 'pater/patris', so the word would be within the etymological family of 'father' . “The term sponsorship alone does not fit today's reality, since support for certain activities is not supported by patriarchy. There are both patrons and causes of both genders, so... why not also talk about 'sponsorship'?” they question from the message shared on Change.org to encourage more people to sign. The final objective is to obtain signatures to promote the creation of a Language Observatory that ensures inclusive and non-sexist verbalizations in professional sectors.